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Bringing the community together through the arts

About Pajaro Valley Arts (PVA)

Pajaro Valley Arts (PVA) has been successfully carrying out its mission of  “bringing the community together through the arts” since 1984. PVA fosters and promotes the arts in this community with professional visual art exhibits in partnership with guest curators, schools, city government, and local organizations. PVA encourages all art forms and helps connect the community to the artists and their work at no cost to the public. PVA believes every person deserves to have access to the arts and conducts year-round programming to fulfill this vision.

History and Accomplishments:

The Pajaro Valley Arts Council, known as Pajaro Valley Arts (PVA), was founded as a nonprofit 501(c)(3) organization in 1984 in Watsonville, California, to promote and foster cultural events in the Pajaro Valley and south Santa Cruz County.

Serving Santa Cruz, Monterey, and San Benito Counties, PVA creates access to high quality visual arts exhibits and promotes arts education to our community. The first class gallery and management office is housed in one of Watsonville’s premier historic dwellings, a 116 year-old structure provided rent-free by the City of Watsonville. We work collaboratively to develop and promote opportunities for public participation in and appreciation for the arts. PVA opened the its first gallery in 1986, and continues to present rotating visual art exhibitions in both the gallery and off-site locations.

We produce seven to eight exhibits each year in our gallery and off-site locations. Five annual exhibits highlight the schedule: Take Away’s: Art to Go, our winter fundraising exhibit; our year-long PVUSD Student Art Show in, in collaboration with the City of Watsonville and PVUSD at the Watsonville Civic Plaza; our thematic summer membership show; Sculpture Is, at Sierra Azul Nursery and Gardens; and Mi Casa es Tu Casa showcasing community collaborations celebrating the traditions of Day of the Dead. We support and encourage all art forms and strive to connect the community to artists and their work.

PVA maintains on-going relationships with the regional arts community through membership in the Associates of the Arts Council of Santa Cruz County, Santa Cruz County Alliance for Arts Education, and other local cultural organizations.

A combination of our staff, volunteers, and your support enables us to fulfill our mission. Please consider joining our organization as a member or volunteer.